Creative strategy and consulting capabilities include ...
Ghostwriting (thought leadership bylines, speeches, proposals)
Hourly editing
Copywriting
Customer relationship management
Campaign and event development / execution
End-to-end editorial advisory
Multimedia freelancer recruitment and management
Strategic partnerships
I. Publishing
Supported the research, editorial development, and promotion of I Hear My People Singing: Voices of African American Princeton 1900-2000, journalist Kathryn Watterson's historical nonfiction book published by Princeton University Press in 2017, with a foreword by Dr. Cornel West
II. Media relations
Led the Y-Combinator-backed startup's brand communications and media relations from late 2014 to early 2018, managing external agency partner to drive international coverage, founder recognition, and speaking opportunities
Select earned media:
Fast Company’s "World's Most Innovative Enterprise Companies" and "100 Most Creative People In Business”
Entrepreneur's "100 Most Brilliant Companies"
Business Insider's "19 Hottest NYC Startups To Watch In 2018”
Forbes and Inc "30 Under 30"
Crain's NY 40 Under 40"
III. Campaign development
Developed a public repository of free, downloadable stock photography featuring original imagery of Black, Latinx, and Native American professionals at work, managing the production and distribution of the images (including a golf album sponsored by the PGA of America); the images have been downloaded thousands of times and leveraged by bloggers, corporations, advertisers, and media outlets such as the The New York Times and NASDAQ
IV. Special events
Glamour Top 10 College Women Event: Panelists Jessica Williams, Wendy Kopp, Piper Perabo, Cindi Leive, Alex Wagner (moderator), Anna Chlumsky, and Rachel Sterne Haot pose at the April 2013 event at Barnard College in New York City. I worked with Glamour colleagues to produce the 2013 and 2014 College Woman of the Year panel events and winner conferences.
V: Strategic partnerships
Jopwell X Forbes 30 Under 30 Scholars Program: I established a partnership with Forbes to bring ~100 exemplary Black, Latinx, and Native American undergraduates from across the U.S. to the 2017 Forbes 30 Under 30 Summit as Jopwell x Forbes Scholars.
Have a project you'd like to discuss? Get in touch.